Users will soon have a updated setting that allows them to reduce the amount of AI-created videos appearing in their feeds. This move comes as the company announced that it presently contains more than 1 bn content made with AI.
Pilot Phase and Launch
This change is undergoing trials over the following weeks before a widespread launch. This advancement comes amid a increase in AI content, fueled by emerging video-generation tools.
The Broader AI Trend
Recent reports that nearly a tenth of the quickest rising video streams on a popular video site primarily display clips produced artificially. A large amount of this content is deemed mass-produced AI material, a label for substandard, mass-produced content that is frequently absurd or bizarre.
“We know from our community that a lot of users like content produced via AI tools, from computer-generated images to science explainers, and we intend to provide users the option to adjust the amount of that, based on their own preferences,” said a company executive.
AI on the Platform
The service announced that there are currently over a billion videos on its app identified as artificially created. Overall, more than 100 million videos are submitted to the service daily, making clips made by AI a limited percentage of its complete catalog.
How to Adjust Settings
Viewers will be in a position to limit or boost the level of AI content they watch by using the content preference setting in the platform and selecting the AI content topic. Additional categories that can already be modified under the setting encompass current affairs, style, beauty, and choreography.
Platform Guidelines
The platform’s rules oblige users to tag “realistic” artificially created content, and it prohibits dangerous deepfakes of public figures or critical incidents. Any authentic-looking AI video that is not labeled can be deleted under its user guidelines.
Additionally, the app will henceforth apply an “AI-made” label to content produced via its proprietary AI systems, or detected by an cross-platform project for identifying content made by AI. This step is aimed to deter users from trying to evade the disclosure requirement.
Responsible AI Funding
TikTok is also introducing a two million dollar AI literacy fund for specialists and organizations to develop educational content about using AI responsibly. This program will assist charitable organizations specializing in training coding and technology.
Content Safety Approach
The platform has supported its moderation strategy, during controversy over plans to lay off hundreds of safety staff in the United Kingdom. TikTok is set to cut hundreds of positions in its user protection department in the UK capital, with labor groups and digital protection specialists voicing alarm that staff are being displaced by automated systems.
A senior executive explained that people-led review would still have a role, but automated tools can protect employees by removing the most distressing content ahead of it has to be seen by humans. The company announced a notable drop in explicit and harmful content reviewed by content reviewers over the past year due to the use of its machine learning processes.
We believe it is crucial to combine humans and technology to ensure user safety,” the official commented. “We’ll have people as integral to the approach, but we further consider it’s very important to reduce exposure to dangerous material as swiftly, which is the area in which a extensive automated help is really helping us process content quickly.”
